I grew up in a small town near Calgary and moved to Edmonton to pursue my undergraduate degree at the University of Alberta in 2011. In high school, my interests were primarily in painting, music, and photography. At the University of Alberta I began indulging my creative passions, while taking on administrative roles and working in customer service to supplement my income.

Girl in the Arena + Assocs. is a multimedia marketing service specializing in social media and SEO. This project began when I read this quote:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

This is an excerpt from Theodore Roosevelt’s speech that he delivered at the Sorbonne in Paris in 1910. The speech was titled “Citizenship in a Republic” and can be found in it’s entirety here.

Vulnerability is not weakness. For me, there is nothing more vulnerable than sharing my art on the Internet.

Thank you for your interest in Girl in the Arena + Assocs. For business inquiries, contact my assistant Myra via my business e-mail,